Mollison Communications/Spiegelworld

2015 - present

SVP Marketing/Consultant

Oversee marketing and sales for Cirque du Soleil's Big Top Tour, Kooza, in Australia.

 

Created annual strategy and execute tactics aimed to meet sales goals.

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Launched national auditions and partnered with NINE to create a TV Special aired nationally called Runaway with Cirque du Soleil

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Liaise with Cirque du Soleil's management team to approve and execute all tactical elements of the marketing, PR and sales plan

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Pitching and securing appearances for Kooza performances on local and national levels

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Work closely with third party ticket sellers on all marketing and sales initiatives

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Secure media promotions and local partners in each market on national and local levels (Sydney, Brisbane, Melbourne, Perth)

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Manage media agencies for media buying, digital efforts and promotional activations

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Blue Man Group

​2011 - 2015

Vice President of Marketing and Sales

 

Led all marketing, sales and branding efforts for all 10 productions with oversight of $20M budget (NYC, Boston, Chicago, Las Vegas, Orlando, National Tour, Norwegian Cruise Lines, Berlin, Tokyo and World Tour) resulting in 6.5M tickets and $422M in revenue over four years. Responsible for increasing sales 5% on average annually.  

 

Brand steward and creation of advertising campaigns that include broadcast, digital, out-of-home, print and radio.

Managed national sales team (12 people), and created national plan and incentives for each production

 

Planned and unveiled company's strategic initiatives at the annual marketing and sales summit for the entire leadership team of 45 people

 

Cultivated, negotiated and maintained current national partnerships in value of $2M+, inclusive of MasterCard Priceless, Allegiant Air, Swatch, JBL, Travelocity

 

Directed sales department responsible for reports and analytics and distribution to senior management

 

Restructured and streamlined local marketing teams and agencies for cost savings and efficiencies 

 

Developed and oversaw national research and CRM/engagement and digital marketing efforts

 

Identified new sales channels and point of sales partners that resulted in $2.5M incremental revenue, including VIP experiences, special packages and group experiences in one year across 5 cities.

 

Directed advertising, press and digital agencies to deliver campaigns and sales results

 

Hired and managed forward thinking digital and creative agencies to drive brand relevance and fan engagement

 

Department liaison between creative services, local marketing teams and senior management

 

 

 

Madison Square Garden

​2008 - 2011

National Marketing Director - Touring Productions

Radio City Christmas Spectacular

 

Directed local team and promoted the Radio City Christmas Spectacular in 30 markets/year on both Arena and Theatre Tour

 

Oversaw family productions at Radio City and Theatre at MSG including internal team and ad agency

 

Developed and directed comprehensive, specific, creative national and local revenue generating marketing plans for each city to meet sales goals 

 

Directed national and local agencies/partners including media planner, public relations, group sales and sponsorship sales

 

Envisioned and implemented special projects for additional revenue: Junior Rockettes, Gold Circle Seats, VIP Experience

 

Determined pricing, scaling and projections per individual cities, totaling a $24 million budget

 

Pitched, secured and managed Macy’s partnership for National Tour

§ Lead national digital initiatives with interactive agency and internal web team

 

Liaised with various internal departments inclusive of Routing/Booking, Research, NY Team, Sponsorship, Programming and Legal/Business Affairs.

 

Created year-end analysis based on research, surveys, customer segmentation and implications for upcoming year

 

Provided weekly sales update to senior management

 

 

Blue Man Group

​2005-2008

Marketing Manager

 

Developed and managed comprehensive marketing campaigns for Blue Man Group in six cities (NYC, Boston, Chicago, Vegas, Orlando and Toronto) with a combined budget of $18 million

 

Managed over $2 million in partnership value with partners such as Travelocity, Allegiant Air, Madame Tussauds, and Travelzoo

 

Oversaw satellite marketing teams and agencies to guide the overall strategy

 

Collaborated interdepartmentally with creative, web, design, press, art direction, corporate events and sales to create synergy among partnership opportunities

 

Managed marketing efforts and promotions for the World Tour – How to Be a Megastar, playing over 300 cities

 

Project managed new music releases, film scoring and traveling museum exhibit

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Jam Productions - Presenter of National Broadway Tours 

Feb 2004-Aug 2005     

Marketing Director   

 

Developed and implemented fully integrated marketing plans including advertising, public relations, group sales and subscription campaigns for 15 Broadway tours in 10 markets

 

Conducted and organized special events to gain and retain subscribers

 

Oversaw a budget of $850,000 across 10 markets

 

Pitched and negotiated media rates, promotions, sponsorships and trade with  and promotional efforts with media and sponsors 

 

Feld Entertainment                                                                        Aug 2002 – Nov 2003

Regional Marketing and Sales Manager 

 

Assumed full accountability for various markets in the Northeast.  Managed five national tours for Ringling Bros. and Disney On Ice

 

Planned the media strategy and managed the ad agency to conduct buy and promotions with various partners

 

Determined ticket prices, show schedule and managed budget

 

Created customized promotions, concepts and proposals to increase sales and optimize exposure for target demographic

 

Identified and secured third-party sponsors and managed group sales teams to reach revenue goals

 

Managed relationship with venues to finalize all details of each partnership, promotion, staffing, security and financial settlement

 

Hired and managed publicist during every engagement